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Unleash the Secrets of Words that Work
Claire Vorster | Pro-Writer & Coach


Maybe you want to influence, engage or persuade, create a shareable article or craft a sellable story. When you want to add sparkle, influence or motivate. When you need to find the right words on a tight deadline, here's how I can help you. So tell me:

Claire, I want to...

With my help you will set achievable goals. We will put your words to work as we unlock the secrets of communication for you or your business.  All this helps to build your brand and resilience. 

One day you will look back, you will be streets ahead. Your writing will open doors to new clients, interesting opportunities or your dream university. You will accelerate your skills when applying for jobs or in growing your own business. You will make money, have an adventure, teach others. Language is power. Let us find your success story.



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Commercial Clients

From small businesses to PLCs, clients commission me to write and edit compelling advertising, social copy, magazine articles, blog posts and web pages. Recent projects in SE Asia, the US and UK include achieving the goal of high first page rank for organic key word searches in the competitive insurance market.


I have in-depth experience of managing and editing established company blogs, with content reflecting a topical mix of travel, car, motorcycle and lifestyle elements. I work in partnership with clients to create a regular schedule of engaging content and a coherent voice. In addition, I pay specific attention to developing strong, consistent SEO on every web page. 

"What you and your team have done, combined with W's work on the technical SEO program, is an outstanding achievement. Magic!"
GD, Head of Marketing, Budget Direct Insurance, Singapore

Education Clients 

I have crafted ground-breaking student recruitment campaigns, prospectus copy and innovative marketing & communications strategies for clients including The Association of Commonwealth Universities, The University of London, Surrey University and more.


"All of the team were highly complimentary on your work and style - it was just what we were looking for." CS, Smith School of Business, Queen's University


I have 20+ years successful ghostwriting and product development experience for a wide range of clients both in the US and the UK.  Recently, I worked with a UK based publishing company to bring two 50,000 word Non-Fiction books to market.  Both books were delivered to deadline and are on sale now.

"5 out of 5 stars. What a good read. Well written, hilariously funny with some serious bits - a book I can highly recommend." —Amazon Review 


I work quickly and cost effectively for charities that need to create a clear, compelling voice for effective fundraising and campaigning. I have partnered with children’s charities including Compassion and Spurgeon's plus many others.

“Claire is highly skilled in terms of communication, marketing and strategic thinking. Working with small companies to those generating millions of dollars; the outcome has always been excellent.”  —W E, Exec. Director, Torch Marketing