clairevorster

FinTech / B2B example

Planixs is a leader in the real-time treasury space, clients include three out of four major UK banks, the Swiss Stock Exchange, and the Bank of Luxembourg. I've worked with the Marketing team to create and implement a customer-focused content strategy, yielding results such as:

Time on page up 100% - Bounce rate down from 60% to 30% - Podcast registrations (Senior Finance Professionals) up 100% - LinkedIn post engagement up 30% - LinkedIn followers up 25% - Tangible new business opportunities - Key podcast and roundtable sign-ups from top-tier decision-makers - Prestigious coverage in the key fintech trade & business press

Content has garnered positive LinkedIn feedback from senior professionals, including the Stakeholder Supervisory Board Chairman, Finance Directors, Business Development Directors, and CEOs in international banks and real-time treasury. I have rewritten the website to reflect the customer journey and enriched the content with videos and infographics. I am facilitating strategic partnerships, leading to successful events and content marketing opportunities.

"The whole mini content campaign is amazing - really smart influencer marketing!"—JB, Marketing Director, Planixs GRP, UK

B2C  example  
 
DirectAsia was the first online disruptor in the insurance industry in Singapore. I ran and created most of DirectAsia’s content, which made a huge impact on organic search.

My work was featured in Singapore and SE Asia news media, Yahoo Finance Singapore, Asia Insurance Review, Share Investment, and/or on the company website and all social media. Pieces I wrote or edited still rank highly on the first page of traffic to the Direct Asia website.
 
Within a year at ​Budget Direct Singapore, my team achieved high first page organic ranking for competitive key terms like car insurance. Five years after its launch, organic search still accounts for 71% of traffic to the Budget Direct Singapore website.

"What you and your team have done is an outstanding achievement. Magic!"—GD, Head of Marketing, Budget Direct Insurance, Singapore

SAAS / B2B example 
 
EigenRisk is an SaaS platform that helps P&C (RE)INSURERS, BROKERS AND RISK PROFESSIONALS identify opportunities while limiting their exposure to adverse catastrophe risk - flooding, hurricanes, wildfires, and so on.

I have been instrumental in training the Content and Marketing teams to write smarter. We’ve optimised the website and developed a more consistent client and prospect email / Linkedin content flow. Website traffic is up and EigenRisk has just taken on a large Swiss-based client with multiple risk analytic requirements.