clairevsing
1 min
This series is only for #contentcreators who want an unfair advantage ๐ข๐ฅ
๐ง๐ถ๐ฝ ๐ญ: ๐ก๐ผ ๐ผ๐ป๐ฒ ๐ฐ๐ฎ๐ฟ๐ฒ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ฒ ๐๐๐ผ๐ฟ๐
Hereโs a story: The passengers board an unsinkable ship
Audience reaction: So what?
Hereโs a plot: The passengers board an unsinkable ship that sinks
Audience reaction: Wait, what? How? Why? And so on foreverโฆ
๐ Why it works: People respond to Human Drama, for that you need a great plot.
Business example: Curt Sassak was a top international chef. He was living in the worldโs most luxurious places. He was successful and stuck. This led to depression, midlife crisis, anxiety, and burnout. Now he offers high-achieving execs a four-step plan to get back on track.
Curtโs plot is full of Human Drama ๐ฅ, it allows him to have authentic conversations about #burnout, #mindset, #careerchange, #mentalhealth, and #personaldevelopment
โ๏ธ Actionable idea: Here is a plug-in-and play template you can use to plot your Human Drama.
It was a normal day for [hero - thatโs you] working at [your job / business or brand] when you realized [thing you wanted to change / a big problem]. This led to [a motherlode of problems] until you [lightbulb moment / risk you took /change you made]. Now you [pain point you solve - be specific].
You can also use the Human Drama template to write case studies. Swap out the hero for your client - what problem did they have - what specific lightbulb moment / transformation did you help them achieve?
Want your personal unfair advantage? Comment or DM me โyesโ for 5 free content templates (designed just for you) โ๏ธ