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  • clairevsing

Content Creators. Tip 1: No one cares about the story



This series is only for #contentcreators who want an unfair advantage ๐Ÿ“ข๐Ÿ”ฅ


๐—ง๐—ถ๐—ฝ ๐Ÿญ: ๐—ก๐—ผ ๐—ผ๐—ป๐—ฒ ๐—ฐ๐—ฎ๐—ฟ๐—ฒ๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜†


Hereโ€™s a story: The passengers board an unsinkable ship

Audience reaction: So what?


Hereโ€™s a plot: The passengers board an unsinkable ship that sinks

Audience reaction: Wait, what? How? Why? And so on foreverโ€ฆ


๐Ÿ‘‰ Why it works: People respond to Human Drama, for that you need a great plot.


Business example: Curt Sassak was a top international chef. He was living in the worldโ€™s most luxurious places. He was successful and stuck. This led to depression, midlife crisis, anxiety, and burnout. Now he offers high-achieving execs a four-step plan to get back on track.


Curtโ€™s plot is full of Human Drama ๐Ÿ’ฅ, it allows him to have authentic conversations about #burnout, #mindset, #careerchange, #mentalhealth, and #personaldevelopment


โœ๏ธ Actionable idea: Here is a plug-in-and play template you can use to plot your Human Drama.


It was a normal day for [hero - thatโ€™s you] working at [your job / business or brand] when you realized [thing you wanted to change / a big problem]. This led to [a motherlode of problems] until you [lightbulb moment / risk you took /change you made]. Now you [pain point you solve - be specific].


You can also use the Human Drama template to write case studies. Swap out the hero for your client - what problem did they have - what specific lightbulb moment / transformation did you help them achieve?


Want your personal unfair advantage? Comment or DM me โ€˜yesโ€™ for 5 free content templates (designed just for you) โœ๏ธ


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