Content Creators. Tip 1: No one cares about the story
This series is only for #contentcreators who want an unfair advantage 📢🔥
𝗧𝗶𝗽 𝟭: 𝗡𝗼 𝗼𝗻𝗲 𝗰𝗮𝗿𝗲𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆
Here’s a story: The passengers board an unsinkable ship
Audience reaction: So what?
Here’s a plot: The passengers board an unsinkable ship that sinks
Audience reaction: Wait, what? How? Why? And so on forever…
👉 Why it works: People respond to Human Drama, for that you need a great plot.
Business example: Curt Sassak was a top international chef. He was living in the world’s most luxurious places. He was successful and stuck. This led to depression, midlife crisis, anxiety, and burnout. Now he offers high-achieving execs a four-step plan to get back on track.
✍️ Actionable idea: Here is a plug-in-and play template you can use to plot your Human Drama.
It was a normal day for [hero - that’s you] working at [your job / business or brand] when you realized [thing you wanted to change / a big problem]. This led to [a motherlode of problems] until you [lightbulb moment / risk you took /change you made]. Now you [pain point you solve - be specific].
You can also use the Human Drama template to write case studies. Swap out the hero for your client - what problem did they have - what specific lightbulb moment / transformation did you help them achieve?
Want your personal unfair advantage? Comment or DM me ‘yes’ for 5 free content templates (designed just for you) ✍️