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  • clairevsing

Content Creators. Tip 1: No one cares about the story



This series is only for #contentcreators who want an unfair advantage 📢🔥


𝗧𝗶𝗽 𝟭: 𝗡𝗼 𝗼𝗻𝗲 𝗰𝗮𝗿𝗲𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆


Here’s a story: The passengers board an unsinkable ship

Audience reaction: So what?


Here’s a plot: The passengers board an unsinkable ship that sinks

Audience reaction: Wait, what? How? Why? And so on forever…


👉 Why it works: People respond to Human Drama, for that you need a great plot.


Business example: Curt Sassak was a top international chef. He was living in the world’s most luxurious places. He was successful and stuck. This led to depression, midlife crisis, anxiety, and burnout. Now he offers high-achieving execs a four-step plan to get back on track.


Curt’s plot is full of Human Drama 💥, it allows him to have authentic conversations about #burnout, #mindset, #careerchange, #mentalhealth, and #personaldevelopment


✍️ Actionable idea: Here is a plug-in-and play template you can use to plot your Human Drama.


It was a normal day for [hero - that’s you] working at [your job / business or brand] when you realized [thing you wanted to change / a big problem]. This led to [a motherlode of problems] until you [lightbulb moment / risk you took /change you made]. Now you [pain point you solve - be specific].


You can also use the Human Drama template to write case studies. Swap out the hero for your client - what problem did they have - what specific lightbulb moment / transformation did you help them achieve?


Want your personal unfair advantage? Comment or DM me ‘yes’ for 5 free content templates (designed just for you) ✍️


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